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  The 20th Annual Performance Racing Industry (P.R.I.) Trade Show; A sure
sign of the “Off-Season” for the ASA Late Model Series.
By: Matt Prieur-ASA Late Model Series



Lexington, Michigan (11/28/2007): The ASA Late Model Series Presented by
GM Performance Parts will once again participate in the 20th annual
Performance Racing Industry (P.R.I.) Trade Show on Thursday, Friday, and
Saturday December 6-7-8, 2007 at the Orange County Convention Center in
Orlando, Florida.

ASALMS Co-Founders/Presidents, Ron and Sandy Varney as well as other
ASALMS team members will be on hand throughout the three day show in the
Sunshine State in an effort to jumpstart the 2008 Racing Season, the Sixth
Year of Racing for the Lexington, Michigan based series. The ASALMS will be
located in Booths #5912 and 5914.

The P.R.I. Trade Show is the single biggest Motorsports Trade Show of it’s
kind! Everything Happens Here First! 45,000 Buyers From 40 Countries!
1,450 Exhibiting Companies! 4,200 Booths! 1,000,0000 Square Feet! More
New Racing Products Than Anywhere On Earth!

Conduct business face to face at the world's largest racing trade show.
Attention Racing Industry Suppliers: Capture your share of this powerful
market! Get your products into the all-important racing distribution pipeline!
Exhibit space is still available! Attention Racing Industry Buyers:

Preview the latest advances in racing technology and products! Get ready for
2008! You can’t afford to miss a single day! Preregister, and receive your
credentials in the mail! Don’t miss the three biggest business days in
motorsports when the worldwide racing industry gathers in Orlando, December
6-8, 2007, for the 20th Annual Performance Racing Industry Trade Show.

Taking up 1,000,000 square feet, 1,450 companies will display the latest
advances in racing products and race engineering. Engine parts, suspension
components, data acquisition, safety gear, new metal alloys and coatings,
machining equipment, race electronics...it’s all part of the world’s largest racing
trade show.

Arriving from 45 countries, 45,000 buyers will scour the displays to source the
new technology that will be winning races next year. It’s all hardcore racing. No
fuzzy dice. No neon windshield wipers. The PRI Trade Show is so big, they can’
t afford to miss a single day.

Attendees are pre-qualified. Admission is complimentary, but they must all
prove they own, manage or are employed by a racing business. Buyers for
tens of thousands of racing retail stores, warehouse distribution centers,
professional race engine builders, race car production companies, are making
2008 inventory decisions in each exhibit.

They represent the all-important distribution pipeline for racing products. In the
U.S. alone, there are more than 400,000 racers, the vast majority of whom are
at the grassroots level, purchasing products from their local race store or race
engine builder.

Thousands of professional race teams, from NASCAR Cup teams to NHRA
Top Fuel, ALMS to Grand Am, Japan to the UK, send buyers to ensure they
are current with today’s race technology.

Estimated total value of the US racing market is valued at $13.5 billion,
according to a survey conducted by the British racing trade organization,
Motorsport Industry Association. This figure does not include OEM motorsport
engineering investment.

The PRI Trade Show is ranked as the 45th largest trade show in the US by
Tradeshow Week magazine, which also named the Trade Show one of the 50
Fastest Growing Trade Shows in the country.

If you are a supplier of components, equipment or engineering services active
in the growing racing industry, capture your share of this powerful market by
exhibiting. Conduct business face to face, and get your products into the all-
important racing distribution pipeline!

If you are a racing industry buyer, we guarantee you’ll see more new racing
products and technology than anywhere on Earth! For more information about
the 20th annual P.R.I. Trade Show, log onto their website at: 20th Annual P.R.
I. Show Information